Surlender Pendress: “On track to close Seed Round at £500-750k within 3 months” after FundingHero’s 12-Week Accelerator

Surlender Pendress, founder of Love Writing Co, shares her experience participating in FundingHero’s 12-week fundraising accelerator programme. As an exceptional creative founder who has bootstrapped a business for several years now to a healthy £15,000 of monthly recurring revenue, Surlender was stuck. Facing a lack of knowledge and conflicting advice on becoming investor-ready to now really scaleup, Surlender sought a comprehensive resource to enhance her understanding of financial planning, investment types, and fundraising processes. This case study highlights the transformative impact of our high growth accelerator programme on Surlender’s fundraising journey, including her goals, expectations, knowledge gained, and the valuable support provided by mentors and networking opportunities.