Need to be
‍Raise Ready
ASAP?

Become a FundingHero in just 12 weeks!

Apply below

Next cohort: January 2024

FundingZero FundingHero

6 stages to become ready to raise in 12 weeks

Stressed not knowing where to begin?

Overwhelmed with what's involved and where to start?

Confused by your funding options?

No idea what is the right type of funding for you?

Struggling with investor materials?

Needing help with your deck and creating financials

Stumped how to value your company?

No idea how much to raise or at what valuation

Nervous about your pitch?

Don't know how to actually pitch to investors

Unsure what due diligence really is?

Worried about all the legal jargon and documents

Relax with a clear Raise plan

Make a focused fundraising battle plan to follow

Understand the funding you need

See what funding you need, what stage & what benefits

Create clear pitch decks & financials

Concise materials that quickly explain your opportunity

Set a realistic valuation confidently

Learn how valuations work and how to negotiate

Pitch like a pro to avoid a dreaded no

Win hearts and minds by confidently pitch to investors

Gather a data-room that's ready to roll!

Prepare the key investor documents for a smooth process

Programme outline

Our comprehensive fundraising playbook gets your raise ready to smash those funding goals!

6 Pillars of Fundraising

Explore

Learn

Prepare

Raise

Pillar 1. Raise strategy

Week 1

Fundraise strategy

Plan out your perfect fundraise roadmap to success

Fundraise budget

Avoid surprises with unplanned costs that reduce your raise

Fundraise timeline

Set a clear list & timeline of your important tasks so you don't trip up

Pillar 2. Funding Types

Weeks 2-3

Funding types

Learn the right funding type for maximum value and minimise risk

Finding funding

Understand where to find your perfect fit investor type

Smart money

10x the value of your raise by unlocking highly valuable skills and resources

Personal brand

Showcase the person who investors want to back to succeed

Outreach strategy

Learn the secrets and approach methods to avoid too many cold shoulders

Communication strategy

Define a clear marketing method to achieve maximum impact quickly

Pillar 3. Investment Materials

Weeks 4-8

Biz plan

Create a compelling business plan that captures the key components

Commercial strategy

Show investors how you create value and turn revenue into profit

Market size

Simple presentation of TAM, SAM & SOM to show your opportunity

Market analysis

Translate market size into clearly segmented customer and turnover levels

Revenue forecast

Model well considered revenue projections that won't leave your blushing

Financial model

Learn to tell a powerful story in numbers to click with investors

Metrics

Showcase the real metrics that matter in your business

Pitch decks

Cut the fluff, we'll create a deck that investors will read cover to cover

Pillar 4. Raise Amount & Valuation

Week 9

Fundraise amount

Remove the guesswork, create a clear & concise raise amount

Valuation

Demonstrate you know how to value, present & justify the key number

Dilution calculator

Scenario plan each raise, the valuation and dilution on the overall business

Cap table planning

Model shareholders % changes from idea to exit for your dream journey

Exit headlines

Wet appetites on how investors get an exciting return on the money

Pillar 5. Pitching

Week 10 & 11

Pitch preparation

Get the tips and tricks how to prepare for perfect pitching execution

Pitch delivery

Learn the secrets to excite, engage and impress for any pitch

Investor FAQs

Never get caught off guard, have those awkward questions ready to go

Pillar 6. Due Diligence

Week 12

Legal documentation

Let's cross you t's and dot you i's with all the correct legal docs you need

Investment terminology

Learn the general terms you need to lay out with investors

Intellectual property

Ensure your biggest strategic assets are defined and fully protected

Data room final checklist

The final checks to populate your data room to make DD clean sailing

Commercial tools

Value definition

Capture the long term value through a clear mission & intent

Features ROI

Simple prioritisation to align product & commercial road maps

Dimensions & levers

Key dimensions and levers used to create commercial value

Value2Price2Cost

Show a customer the value they get for the price they pay

LTV to CAC Ratio

The most profitable customer doesn't mean the highest paying

Value metric

The metric your customers can relate to & see value in

Pricing strategy

Pricing components of; model, activation and strategy

SaaS pricing template

Visualise & test how to create your powerful pricing page

Meet the FundingHeroes!

Helping you to unlock your fundraising potential

Jim Shirley

Founder FundingHero CFO, Tech Angel, Author

With over 20 years in finance scaling high growth companies, his experience includes several high value exits worth hundreds of millions of pounds across private equity, trade sale to a billion dollar multi-national and an IPO, alongside over 20 acquistions.

Now as a fundraising expert & author, who has raised millions £'s in debt and equity he will be your guide to help you understand how to secure the right funding for your companies journey to bring your vision to life.

Vernon Hogg

Accelerator Director FundingHero & Access to Finance Expert

Vernon's work has been described as inspirational and transformative, earning him a reputation as one of the go-to business development professionals for business owners seeking growth funding in and around the West Midlands area.
‍
His key expertise lies in Access to Finance, where he has a proven track record of supporting early and growth-stage businesses with investment support. He has helped local businesses secure millions of pounds via debt funding, angel investment, venture capital, and crowdfunding. As a former Managing Director of an SME for one of the world’s best known iconic brands, Vernon is adept at supporting businesses with their ambitious plans to scale.

Jim Shirley

Founder FundingHeroCFO, Tech Angel Investor, Author

With over 20 years experience raisingmillions in funding for scalingcompanies and taking them to exit, theFundraising Author will be your expertguide to help find the right funding foryou. His experience includes over£300m in exits to Private Equity, Trade& an IPO. Benefit from his knowledge offundraising for your growth from ideato exit, gaining the key skill for yourentrepreneurial career.

Jim Shirley

Founder FundingHeroCFO, Tech Angel Investor, Author

An incredible offer

Over £15k in value provided as part of our programme

The Programme

12 Weeks of in person cohort sessions

Covering funding & financial strategy

Up to 20 person cohort to network & learn from

Full day programme

Birmingham city centre location

Weekly In person check-in with a FundingHero

Over 10 different Funding experts

£'000 in discounts to specialist services & packages

The Platform

12 months access to the FundingHero platform

Online content - never miss any material

Fundraising Strategy Plan

Business Plan

Financial model template

Pitch Deck - One Pager template

Pitch Deck - Online Pitch deck design tool

Personal raise dashboard & investor lists

Massive value

Investing in yourself is the best investment you'll ever make!

Save Thousands £s

Reduce the need for consultants fees

Retain Millions £'s

Learn to retain more equity

Gain Millions value

Win SMART money investors

Reduce wasted time

Know which investors to approach

Cut months raising

Learn how to raise efficiently

Secure key investors

Find your perfect funding partners

FundingHero

Where founders learn to fundraise

Designed for founders who are serious about fundraising, the FundingHero accelerator is the comprehensive programme designed to enable founders to secure the funding they need.

Our range of services include:

Programme details

Learn more about the programme

This fundraising accelerator is for:

✅ Tech Founders looking to scale their business
✅ Who need to raise external funding of approx £250k - £1m+
✅ A product in market with a current revenue > £10k per month
✅ Want to join a cohort to network with fellow founders
✅ Passionate to learn the most important skill to scale

‍

Programme details

Equity:

Date

Starts Mid January 2024

Deadline:

Applications due by early January 2024

Duration:

12 weeks

Criteria:

Raising £250k < £1m+

Stage:

Live Product in Market

Revenue:

Must be consistently greater than £10k per month

Sectors:

All sectors & business types considered apart from: Not for Profit, Property development.

Application form

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Need to be
‍Raise Ready
ASAP?

FundingZero FundingHero

6 stages to become ready to raise in 12 weeks

Programme outline

Meet the FundingHeroes!

An incredible offer

The Programme

The Platform

Endorsements

Corporate Sponsors